The main goal of this event was to promote restaurants, by encouraging an interactive experience for patrons and residents, while providing entertainment for the community.

Subsequent goals include:

• Providing entertainment for the community.
• Build rapport with local businesses.
• Yield higher success than previous years.

• Maximize admission
• Surpass previous years in restaurant participation
• See an influx of media impressions for the month of October.
• Launch new VIP feature

Town of Addison Special Events Department + Mary Rosenbleath, Director of Public Communications> Amber Patterson-Marketing Specialist> Hailey Miller-Communications Intern

My roll in this workflow was to generate social media content through compiling event highlights from previous years and creating videos that would attract residents and visitors.

Though there was various forms of paid advertisement, my responsibility was social media content. I utilized video editing skills to create appealing content to be shared across social media platforms.

• Video describing how vendors can sign up to take part in the festival.
• Video promoting all of the towns upcoming events including Taste Addison.
• Video teasing the reveal of the event's musical headliner.